Allen Hall PR: Account Executive for American Association of University Women of Oregon
Allen Hall Public Relations is a student-run agency that gave me the opportunity to learn how to construct and implement public relation campaigns for local small businesses and non-profits. I worked with a team of creative individuals to manage social media and create content for Oregon’s AAUW chapter.
Social Media
Goals:
Effectively and efficiently communicate AAUW brand through social media platforms (Instagram, Facebook and LinkedIn), as well as official state website.
Increase social media following on Instagram, Facebook and LinkedIn as well as increase traffic from social media to AAUW website.
Establish clear, consistent and unique brand identity for the American Association of University Women (AAUW of Oregon) state affiliate.
My Role:
Designed posts for Instagram and LinkedIn that aligned with our clients mission of uplifting women in leadership, and my teams aesthetic for their social media revamp.
Executed a social media campaign called #midweekmotivation that shared quotes from prominent women in leadership roles every Wednesday.
Researched history and news for content
Posted news and articles each week that our client wanted to promote
Allen Hall Public Realtions Blog
Each team within the firm writes an article for the firm’s blog that students and PR professionals can benefit from.
Examples of the work we did for AAUW of Oregon:
